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LHK Media is committed to protecting your personal data. This privacy policy (“Privacy Policy”) governs LHK Media’s use of data collected by us, including any and all personal data. Personal data is information that relates to you and may identify you as an individual. We use your personal data in line with all applicable laws. To ensure compliance and to align with LHK Media’s values around trust and transparency we have a team of privacy champions responsible for continuously implementing our global privacy program.
Who we are:
This privacy policy applies to LHK Media Inc., a Delaware, USA corporation with headquarters in New York; and its affiliated subsidiaries (collectively, “LHK Media,” or “we“, “us“, “our“). We operate in various offices around the world and we partner with publishers and marketers across the globe.
Please note that LHK Medias’ subsidiary Zemanta Inc has a separate Privacy Policy, which can be found here.
What we do:
LHK Media’s mission is to serve interesting recommendations to you based on what we believe are your interests. To achieve our mission we enter into agreements with:
For further information on our Amplify (advertiser) services see here and our Engage (publisher) services see here.
How to contact us:
We regularly review our compliance with this Privacy Policy. Questions, comments and requests regarding this Privacy Policy are welcomed and should be addressed in the first instance to [email protected] or by mail to LHK Media Inc., 111 West 19th Street, 3rd Floor, New York, NY 10011, USA, Attn: Privacy Questions.
If LHK Media does not satisfactorily answer your questions or concerns, you may also contact the following for advice, support or complaints:
Much of this Privacy Policy is divided into sections based on the way you may interact with LHK Media. You are either a Site Visitor, a User and/or a Business Partner (as defined below). Please determine what user type you are. For each user type we’ve explained what information we collect and why, what cookies and other similar technologies we use, how we share such information and your rights.
Site Visitors: You are a Site Visitor when you visit and interact with our web sites, web pages, interactive features, blogs and their respective contents at lhkmedia.in (“Our Sites“).
(a) What information we collect and why
We want to understand what services on Our Sites interest you and we want to remind you about the services we offer when you are not on Our Sites. In order to do this, we collect the following information from your device: (i) IP address; (ii) User Agent data: device type (e.g., iPhone), browser type (e.g., Chrome), operating system (e.g., iOS); (iii) the pages visited on Our Sites (e.g., the LHK Media “About” page); (iv) the time of visit (and corresponding time zone); and (v) referring URLs and other information normally transmitted in HTTP requests (e.g. information telling us how you arrived on Our Sites).
In addition, we may also collect your name and email address if you agree to send your details to us via Our Sites (e.g., by signing up to receive our newsletter).
(b) What cookies and other similar technologies we use
Please see this Cookie Table, which is updated from time to time, under the section “Site Visitors” for a detailed list of first and third party cookies (and their corresponding retention periods) that may be used when you visit Our Sites.
(c) How we may share information
We do not sell and/or share personal data about you with third parties for third party marketing or advertising purposes. We may use various third parties (each listed on the Cookie Table) to help us market or advertise to you. We require that these third parties and companies agree to comply with all applicable data protection laws, keep all information shared with them confidential and to use the information only to perform their obligations to us. We do this by entering into agreements with all third parties who process personal data. If you post on our blog, your comment and information will be publicly available. Please contact [email protected] to remove your comment.
Our Sites contain links to other websites that we do not own or operate. We do not control, recommend or endorse the content, products, services, privacy policies or practices of these third party websites. For example, on Our Sites you will notice clickable icons which take you to the LHK Media Facebook page or the LHK Media LinkedIn page. If you choose to click on these links, you should know that these sites are not owned or operated by LHK Media and therefore these third party websites may send their own cookies to your device and they may independently collect personal data. It is therefore important that you get familiar with the privacy policies of these third party websites.
Also see the Sharing section of this Privacy Policy.
(d) Your rights
Our Terms of Use govern your use of Our Sites and apply to you when you interact with Our Sites. You can stop using Our Sites at any time. If you do, you may also want to remove any cookies that we have placed on any device used to access Our Sites, you can do this via your browser. If during your use of Our Sites you provided your email address, any email you receive from LHK Media includes an “unsubscribe” option. In addition, you may also opt-out of direct marketing by emailing [email protected].
For Site Visitors in the European Territory, LHK Media has implemented a consent management platform (powered by OneTrust) on Our Sites that provides you with the opportunity to consent, or not consent, to cookies and similar tracking technologies. Upon accessing Our Sites, you will see a banner in the centre of the page with information about the cookies we use. You may click the banner to reject any cookies (for example, performance cookies or targeting cookies) that are not strictly necessary cookies (as defined in the Cookie Table). By pressing “I Accept” on the banner you are indicating your acceptance to cookies and similar tracking technologies. LHK Media’s lawful basis for processing personal data of European Territory Site Visitors on Our Sites is consent. In respect of all other Site Visitors not located in European Territories, we rely on our legitimate interest for processing any personal data however, this does not preclude non-European Territory Site Visitors from withdrawing consent at any time via our consent management platform.
Users: You are a User when you visit a page of a website or application of one of LHK Media’s partners where the LHK Media widget is installed or our recommendations are placed (“Partner Sites”). For example, if you visit https://news.sky.com/uk, www.spiegel.de or www.cnn.com, the LHK Media widget is implemented on those websites. You know you are engaging with an LHK Media widget when you see text referencing LHK Media (e.g., “Recommended by LHK Media”, “by LHK Media” near recommendations If you click on the hyperlinked reference to LHK Media you will see a detailed notice that enables you to navigate to LHK Media’s Interest Portal and this Privacy Policy where you can opt out of personalized recommendations. In some instances, a partner may have white-label LHK Media’s service for their own offering. In such an event, such partners must disclose their use of LHK Media in their privacy policies.
Example of an LHK Media Widget
(a) What information we collect and why
We use UUIDs, IP Address and other Usage Information so that we can serve interesting recommendations. LHK Media’s recommendations may be paid for by an advertiser linking you to a new website or they may be organic such that the link is to another page on the same Partner’s Site. LHK Media may use high-level health interest categories to serve recommendations, that you can find here.
When you, as a User, first visit a Partner Site (e.g., CNN.com), LHK Media drops a cookie on your device in order to generate a UUID. Alternatively, if you first interact with a Partner using that Partner’s application, LHK Media receives your advertiser ID which is assigned to you by your device. We catalogue and analyze the content you consume across Partner Sites. Our recommendations are based on: (i) a UUIDs browsing history; (ii) similar browsing patterns of other Users; (iii) recommendations that are generally popular with LHK Media’s audience at this time; (iv) some randomness, and (v) targeting requirements that may be provided or requested by our Amplify clients. As an example, LHK Media may know that UUID 123 (which could be you on your iPhone X on The Guardian using Chrome as your browser) likes to read about far away holiday destinations and that people who like to read about far away holiday destinations also like to read about exotic food. When you interact with LHK Media we do not collect traditional personal data from you, like your email address or name, therefore we cannot associate your name with your UUID (for example, we do not know that John Smith, who is also UUID 123, likes to read about far away holiday destinations).
The UUID is a sequence of numbers and/or letters. This UUID attaches itself to your device and varies depending on your browser combination. In other words, LHK Media records a different UUID depending on which device and/or which browser you use when accessing the Partner Sites. For example, you will have one UUID when you visit a Partner Site from your mobile phone using the browser Safari, and a different UUID when you visit a Partner Site from your iPad using the browser Safari. LHK Media will combine and consolidate a UUID from a mobile device (handheld or tablet) from a browser that then accesses an application (or vice versa) from that same device. LHK Media does not conduct cross device tracking and therefore cannot link a user interacting with LHK Media on their phone as the same user who is interacting with LHK Media on their desktop.
In addition to your UUID, we recognise your IP address, which we translate into geolocation and delete the last octet in order to mask the identifying information. We then use this masked information, in conjunction with information we received from other trusted third party partners (such as MaxMind) to determine a broad understanding of where you are located (e.g., New York). LHK Media will still recognise your IP address even if you opt out of personalised tracking as this is necessary to continue serving you context-based recommendations however, in such instances your IP address is not associated with your UUID and would not form part of any user profile.
In addition to your UUID and IP address, we also collect the following information from you on (a) desktop and mobile web: (i) User Agent data: device type (e.g., iPhone), browser type (e.g., chrome), operating system (e.g. iOS); (ii) the pages visited; (iii) the time of visit; and (iv) referring URLs and other information normally transmitted in HTTP requests. The above statistical information provides us with information about how many Users visited a specific page on our Partner Sites on which the LHK Media widget is installed, how long each User stayed on that page, the type of content on that page they clicked on and how they generally engaged with that page; and (b) on applications (i) application version (as it appears in App Store or Play Store); (ii) application ID or package name (as it appears in the App Store or Play Store); (iii) operating system ( e.g. IOS or Android); (iii) operating system version; and (iv) device model (e.g. iPhone X).This information is considered personal data if LHK Media associates it with a UUID.
As LHK Media does not have a direct relationship with Users interacting with Partner Sites, LHK Media relies on its partners to determine the lawful basis upon which LHK Media can process personal data. Each partner site relies on either
(b) What cookies and other similar technologies we use
Please see the Cookie Table under “Users” for a detailed list of the First Party Cookies we use when you interact with Partner Sites where the LHK Media technology is implemented.
In addition to LHK Media’s visible widget on Partner Sites, certain LHK Media advertisers may implement the LHK Media pixel on their websites. The LHK Media pixel determines whether the User reaching the page where the pixel is installed has an LHK Media UUID in order to provide reporting to advertisers in respect of their particular campaign. If there is a UUID associated with such end user, LHK Media allows advertisers to either retarget those UUIDs and/or provides advertisers with the total number of Users (on an aggregated and anonymised basis) that reached a particular page (for example, an advertiser does not know that UUID1234 converted but only that 1 conversion took place). LHK Media does not pass its advertisers any personal data (including your UUID) or collect any further personal data via the pixel. LHK Media does not combine information received from the LHK Media pixel information with a UUID’s profile (for example, LHK Media only tracks that 1 conversion has taken place and not the UUID123 has converted when it reaches the advertiser’s chosen page). We require advertisers to disclose the usage of the LHK Media pixel on their own websites.LHK Media may also allow certain trusted third party partners to collect data via cookies delivered through the LHK Media widget. In such cases, LHK Media does not pass these third parties the data which LHK Media collects on its Users but allows such third parties to directly collect data (including personal data) via the widget for fraud and/or security purposes or in order to provide measurement information to advertisers (such as the number of conversions and/or impressions). Any such collection shall be governed by such third parties privacy policy.
If you click on a link to one of our recommendations, the advertiser sponsoring the recommendation may place cookies (or third party cookies of third parties acting on the advertiser’s behalf) on your device either through redirects prior to arriving on the destination page of the recommendations or upon reaching the destination page. Such cookies are dropped for the purposes of providing analytics to the advertiser with regards to the advertiser’s campaign (for example, to see how many users viewed the advertiser’s campaign). We require our advertisers to disclose the use of third party pixels and/or cookies to end users via their website. As these cookies and/or pixels are added at the sole discretion of our advertisers you will be subject to that advertiser’s privacy notice and/or privacy policy.
(c) How we may share information
LHK Media does not share and/or sell a User’s entire profiles with any third parties. However, we may share certain elements of a user profile (for example, UUID) with the following partners, including:
Please see here for a list of some of our trusted partners. In addition, we may collect and/ or share some personal data with trusted partners by virtue of participating in the OpenRTB. Many of these partners are registered as IAB TCF Global Vendors and can be found here.
(d) Your rights
You may opt out of LHK Media’s personalized recommendations (or, if you have opted out and would like to opt back in) at any time by moving the toggle below. You may also opt out of personalized recommendations via LHK Media’s Interest Profile which is a website that provides a general visualization of the data LHK Media knows about you and may use to make its recommendations.
In order to opt-out of LHK Media’s recommendations on your mobile applications you can follow the steps below:
Please note that an opt out via our Interest Profile and/or this Privacy Policy will not opt you out of personalised tracking on your applications. This opt out must be done via your device settings.
You may also opt out of receiving personalized ads served by us or other advertising companies through industry powered tools such as the NAI or the various DAA-based pages (DAA, http://www.aboutads.info/choices; DAAC, www.youradchoices.ca/choices , and/or EDAA www.youronlinechoices.eu). Visiting the NAI, DAA, DAAC, or EDAA consumer choice pages allows you to opt out of all some or all of the participating members’ services. Like LHK Media’s opt out, these opt outs do not mean you will no longer receive any advertising, the advertisements will just not be tailored to you. You will continue to receive advertisements, for example, based on the particular website that you are viewing (i.e., contextually based ads). Also, if your browsers are configured to reject cookies when you visit the DAA, DAAC or EDAA consumer choice pages, your opt out may not be effective as our opt out is cookie based.
IMPORTANT INFORMATION
Even though you have opted out of LHK Media’s personalised recommendations:
Business Partners: You are a Business Partner when you register (or email with LHK Media) on behalf of the company you work for to use the LHK Media Amplify or LHK Media Engage Services.
(a) What information we collect and why
You may provide certain personal data (such as email address) when you sign up for the Amplify or Engage services or otherwise communicate or interact with us. If you apply to become a Business Partner, we may request additional information from you via advertiser application forms, insertion orders and other forms. We automatically collect information about your username’s actions in the LHK Media dashboard. As an example, as an Amplify Business Partner if you change the cost-per-click for one your campaigns, LHK Media’s audit trail will have a record of all those actions.
We collect and process the personal data above in order to perform our obligations under our agreement as a Business Partner (or prospective Business Partner) with you including to:
(b) What cookies and other similar technologies we use
Please see this Cookie Table under “Business Partners” for a detailed list of First and Third Party cookies (and their corresponding retention periods) we use with Business Partners.
(c) How we may share information with anyone
We may disclose certain Business Partner information to vendors, contractors, or others who assist LHK Media in delivering the services (e.g., credit card processing). Also see the Sharing section of this Privacy Policy.
(d) Your rights
If as a Business Partner you wish to verify, correct, update or request the deactivation of your information, you may go to the LHK Media dashboard in order to edit your profile preferences or contact us at [email protected]. If you are receiving LHK Media emails, you may “unsubscribe” using a link in the email. Note that unsubscribing shall not opt you out of notifications critical to providing the Amplify or Engage services (e.g., email invoices).
(e) Lawful Basis
LHK Media’s lawful basis for processing personal data of Business Partners is contractual.
Security
LHK Media has a dedicated security team. We maintain tight controls over the personal data we collect, retaining it in firewalled and secured databases with strictly limited and controlled access rights, to ensure it is secure. Please see our security standards for more information.
Business Partners have access to certain password-protected features of the Amplify or Engage service. Business Partners are responsible for keeping this password confidential and for ensuring the same for their employees and/or their agents. Please remember that, unfortunately, the transmission of information via the internet is never completely secure. A common Internet scam is known as “spoofing” or “phishing.” This occurs when you receive an email from what appears to be a legitimate source requesting personal data from you. Please be aware that we will not send you any emails requesting you to verify credit card, bank information, or any other personal data. If you ever receive an email that appears to be from us requesting such information from you, do not respond to it, and do not click on any links appearing in the email. Instead, please forward the email to us at [email protected], as we will investigate instances of possible Internet fraud.
Data Transfers Outside the EU/EEA
When we transfer personal data from the European Economic Area (EEA) we will ensure such transfers are in compliance with relevant data protection laws, including, if applicable, EU Standard Contractual Clauses, or a European Commission positive adequacy decision under Article 25(6) of Directive 95/46/EC or Article 45 of the GDPR. In other words, your rights and protections remain with your data and we used approved contractual clauses and other measures designed to ensure that the recipients of your personal data protect it. LHK Media has in place the Standard Contractual Clauses between LHK Media entities to govern the transfer of data outside of the EEA.
Sharing
In addition to the description of how we may disclose your personal data for each user type, we may also disclose personal data as follows:
In addition, we combine your personal data with those of other users in order to share trend information and aggregate user statistics with third parties, always in aggregated and anonymized form.
Data Retention
The retention period for each of the cookies LHK Media uses (whether our own or on our behalf by third parties) is stated in the Cookie Table. More specifically, the LHK Media cookie (Obuid),which is used for tracking user actions such as clicks, expires three (3) months after a user visited a particular site within our network however, this cookie will reset if a user returns to the same site or different site within our network. In addition, we do not retain any individual data point on a User for more than 13 months. For example, if UUID 123 read an article on December 31, 2018, on February 1, 2019 that article will no longer be part of UUID 123’s profile. LHK Media also maintains a Data Retention Policy that details the retention period for personal data based on our analysis of how long the specific data is reasonably required for legal or business purposes. When we no longer need personal data, we securely delete or destroy it. Aggregated data, which cannot identify a device/browser (or individual) and is used for purposes of reporting and analysis, is maintained for as long as commercially necessary.
Children
None of our services are intentionally directed at children under 16. We do not knowingly collect personal data from anyone under 16 years of age. If we determine upon collection that a Site Visitor, a User or a Business Partner is under 16, we will not use or maintain his/her personal data. If we become aware that we have unknowingly collected personal data from a child under the age of 16, we will make reasonable efforts to delete such information from our records. If you’re a kid, please go play in the yard, don’t use or interact with LHK Media!
Sensitive data
We do not collect or receive any sensitive categories of personal data.
In compliance with certain privacy laws, in particular the European General Data Protection Regulation (GDPR), LHK Media provides specific additional rights for individuals who interact with LHK Media such as the right to access, rectification, right to object, to complaint, erasure and blockage. More specifically and under certain circumstances:
In addition to the above, we reference certain rights for European Territory citizens throughout this Privacy Policy. Pursuant to the GDPR, citizens from “European Territories” mean the European Economic Area (EEA), the European Free Trade Area (EFTA) and Switzerland. For the purpose of this Privacy Policy, the term “European Territories” shall continue to include the United Kingdom, even after the United Kingdom leaves the European Economic Area following Brexit. If you are in the UK, or the European Economic Areas, the controller of your data is LHK Media UK Limited.
Please email [email protected] with any questions about exercising any of the above rights.
This section applies only to California residents. It describes how we collect, use and share Personal Information of California residents in operating our business, and their rights with respect to that Personal Information. For purposes of this section, “ Personal Information” has the meaning given in the California Consumer Privacy Act of 2018 (“ CCPA”) but does not include information exempted from the scope of the CCPA.
(a) Your California privacy rights.
As a California resident, you have the rights listed below. However, these rights are not absolute, and in certain cases we may decline your request as permitted by law.
(b) How to exercise your rights
You may exercise your California privacy rights described above as follows:
We will need to confirm your identity and California residency to process your requests to exercise your information, access or deletion rights. We cannot process your request if you do not provide us with sufficient detail to allow us to understand and respond to it.
(c) Personal information that we collect, use and share
The chart below summarizes how we collect, use and share Personal Information by reference to the statutory categories specified in the CCPA, and describes our practices during the 12 months preceding the effective date of this Privacy Policy. Categories in the chart refer to the categories described above in the general section of this Privacy Policy.
LHK Media User Type | Statutory category of personal information (PI) (click for details) |
Source of the PI | Purpose for collection | How we may share, disclose or “sell” information. |
Site Visitors | Identifiers Online Identifiers Geolocation Data Inferences Internet or Network Information |
Site Visitor | See Section 2(a) (Site Visitors). | See Section 2(c) (Site Visitors). |
Users | Identifiers Online Identifiers Geolocation Data Inferences Internet or Network Information |
Users | See Section 2(a) (Users). | See Section 2(c) (Users). |
Business Partners | Identifiers Financial Information |
Business Partners | See Section 2(a) (Business Partners). | See Section 2(c) (Business Partners). |
Some browsers transmit Do Not Track (DNT) signals to websites. Because there is no common understanding of how to interpret the DNT signal, LHK Media does not currently alter, change, or respond to DNT requests or signals from these browsers. We will continue to monitor industry activity in this area and reassess our DNT practices as necessary. In the meantime, you can use the range of other tools we provide to control data collection and use, including the ability to opt out of receiving personalized recommendations in the Users section.
We may change this Privacy Policy from time to time. We will place a prominent notice that will be visible to you as a Site Visitor or Business Partner, but we do not have a means of advising Users of an update by way of notice. You should check back here periodically to see if the Privacy Policy has been updated as we will always show the date of the latest modification of the Privacy Policy at the top of the page so you can tell when it was last revised.